- A Business Model Canvas -
Created by Gabrielle Schneider & Cassandra Heckenkamp

Key Partners    Customers    Suppliers    Outside      Contractors    Media	Key Activities  Production  Problem    Solving  Customer    Relations  Platform for    Credit Card	Value Proposition    Price    Brand/Status    Risk Reduction		Customer Relationships  Personal    Assistance  Self-Service	Customer Segments    Mass Market    Demographics:      Low Median         Age      High Education         Level      Young Families
	Key Resources  Physical  Human  Intellectual  Financial			Channels  Indirect    Sales Channel  Awareness  Purchase  Delivery &     Evaluation  After Sales
Cost Structure  Cost-Driven  Economies of Scale    Economies of Scope    Media			Revenue Streams  Asset Sale   Retail Stores   Online Stores    Brokerage Fees

Def_Business Model
"A business model describes the rationale of how an organization creates, delivers and captures value"
- Alexander Osterwalder & Yves Pigneur Business Model Generation

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We are Business students at the University of Wisconsin-Milwaukee.  This website was created as part of our final assignment for BUS ADM 600 - Management Analysis.  At the time it was submitted (August 19, 2011), the information it contains was up-to-date and accurate to the best of our knowledge. That being said, we recommend confirming the information on this site before using it in your own projects.  You can find a list of the resources we used here, or on the menu bar to the left.